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Years ago

Dinka-di sport stars

I have posed this question before but never had an answer, and after seeing DODO has just come on board as a league sponsor, I thought I would pose it again.
I may be naive but after all of these new sponsors our NBL CEO has lined up, where is all the money going?
AXA
PHILIPS
NIKE
DODO
ABC CENTRES
RADIO 2
THERMOSKIN
COAST 2 COAST
MOLTEN
VIRGIN BLUE
FOX
I understand that some of the above sponsors will be putting in goods & services rather than actual money. However we have more sponsors than we have had for several years and I would like to know what the league is doing with the money?
Are the umpires being paid more? Is more money being put into the development of umpires? Is the game being promoted on a national level? Is money going from the NBL to develop junior players or coaches?
It is great that the NBL has managed to secure so many sponsors for the NBL, but has anyone heard of a press release relating to the spending of that money? Just curious.

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