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Years ago

Australian NBL clubs to unveil three-year plan

One team per city almost always in the US, sure, but on the other hand, they have such a godawful lot of cities, all over the freaking place, that it would make no sense to do it any other way.

Years ago

Adelaide maybe, the others.....no!

Not if it is going to work anyway.

Adelaide 1 team
Perth 2 teams
Melbourne 2 teams
NZ 2 teams
Sydney 2 teams
Brisbane 1 team

Years ago

Sydney, Adelaide and Perth are all one city teams in my opinion.

Years ago

but it makes a whole lot of sense to keep building community models in 3 or 4000 seat stadiums??
The NBL will be finished if it keeps heading down this road.....

Years ago

Mick's and Isaac's comments above support what I said earlier.....the community model will eventually kill the NBL,but is basically the only model that has any chance(if run properly) of longevity in the current league.

Years ago

Vart, I was living in Perth and witnessed that same mindset when the Dockers separated the fans there......before the dockers they all supported the eagles.
Perth, in particular would be the first city to do it in, where an already building basketball fan base could be built on further with a new exciting product.
in any city of 1 or 2 million people, with the right marketing, players and access to more sponsorship dollars you don't think it could work?

Years ago

Mick, if Australian shooting percentages are down, that is not something that is going to turn around in a season or three, that'll be something pulling up from grassroots over several years. The only way to beat that is more imports, which is seemingly passe.

Years ago

I don't know why you don't use the time honored method of finding the square of the cosine by adding up the sum of the squares on the other two sides.
When asked to define yourself exactly, say that you are exact mathematician . Do not say or do anything that the person standing in front of you doesn't understand, he will feel you know something that he doesn't.

Years ago

There's nothing so stable as change.
For the first time ever more watched a digital channel than the main channels viz Channel 90 cricket
Seems we could see more sport now on ch90
I'd like to watch this new 36ers for 48minutes
clarke&weigh for 40minutes was sufficient.

Years ago

Here's a question for everyone..

If the NBL was shown on the FTA channel of your choice, but they said we either show games LIVE but games must be 40min games OR we will show delayed games but they can be 48min games.

Which would YOU prefer?

Years ago

Agree with Paul. The key is media exposure and FTA TV. If games get telecast then there is a reason for national companies to jump on board and sponsor. Higher sponsorship levels means higher salaries, higher standard of play, and more excitement.

Car companies dominate the AFL sponsor list.

Adelaide – Toyota
Brisbane – Hyundai
Carlton – Hyundai
Collingwood – Holden
Essendon – Kia
Fremantle
Geelong – Ford
Gold Coast
GWS – Skoda
Hawthorn
Melbourne – Opel
North Melbourne – Mazda
Port - Renaut
Richmond – Jeep
St Kilda
Sydney – VW
West Coast – Toyota
Western Bulldogs

With national exposure, the head office can drop $250K into a club knowing that the brand will be seen on TV and maintain brand awareness.

Take the Crows as an example, with membership around 50,000, and ave attendances around 35,000 (?), over the course of a season, the sponsor can get their message across to nearly 400,000 Equivalent persons (EP) at the ground. Add a TV audience of say 20,000 with H&A games, the total reach for the season is 840,000. With an NBL Club, the court EP is around 50,000 and season TV audience is say 50,000 (based on One HD) - about 100,000. As a consequence the reach per $ is higher in AFL with $1 reaching say 8 times more people.

NBL will never match AFL as far as audience, but I hope the business plan looks at other sports and how they fund their models and they pick the best bits out.

Years ago

Any idea what made the Tigers' owners in particular so full-bore about the de-merger?

Years ago

Beers and strippers failing... Um maybe they are drinking the watered down $10 beers at Perth Arena... They scream epic fail immediately !

As for the strippers... Call me a CEO and I'm there... Their shout

Years ago

Is WC involved?

Years ago

They're proposing strippers and beer for all CEOs.

I can't see how the plan could fail, myself.

 

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