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Jack Toft

Years ago

36ers social media efforts

Spot on Isaac, I would imagine the Crows and Power basically pumping out puff pieces on a daily matter and getting players on all the cooking/travel/lifestyle shows they can.

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Jack Toft

Years ago

Regardless of how it is done now, however it is done it needs to be done so properly and in a co-ordinated effort. The Perth Wildcats set the benchmark IMO.

Back to the traditional media. An interesting point made by a player at a rival club was that it helped the team being in a smaller town because the papers were looking for stories all the time and whenever they visited a sick kid in hospital or a school the paper photographer was always there. A local radio station was also in on the action as well looking to fill airtime on a slow news day.

Adelaide is so AFL slanted that it makes it hard. For example, 104.7 "Roo and Ditts" - 90% of the stuff they talk about is AFL, even in the off season. The "Crow-vertiser" would have 50% (min) on AFL spread over the year and to see a Channel 7 news bulletin without an AFL story or puff piece is like seeing a factory worker without a sickie on a sunny day.

I would say the club just needs to look around at other sporting organisations, maybe get some free advice from a PR/Social Media consultant and then hit it hard.

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