Hoops

Perth's Crowd Figures

And speaking of engagement, Redhage is in the middle of a live chat on The West Australian's website

Was commuting this morning and I switched from Greg Hire talking on 92.9FM to Jesse Wagstaff talking on 96.1FM, so they are hammering the airwaves. Will regularly have people on the commercial stations during commuter hours. It all helps!

Yeah we love basketball in Perth.

Men's basketball anyway.

:/

Dragons pumped plenty of dollars and exposure on advertising and marketing in their short tenure and they didn't get massive crowds except for finals and local derby.

The problem with Glory has always been the club more than the supporter base. Up until the last year or so has seemingly spent more effort driving people away than bringing them in.

Also, Glory is 5k+ members now.

West Coast with a 4 year waiting list? My next year will be my 6th, and I'm still well off getting membership...

Finally figuring out how to shoot in that building has also helped the attractiveness of the event...

Yep, sign up a star and they will come!

Meh, the current one doesn't have the extra detail the last one did, but the gist was that the Wildcats crowd was largely white collar professional; in particular twin-income couples and families. A 53% Male/47% female breakdown, 57% of attendees are with their partner, 39% with their families. Which ties into having the unsexiest cheerleaders ever, no doubt.

Which matches up with what I've seen; many a singlet at the Arena is being worn over a business shirt.

The major sponsors tend to fall into the categories of banks, mining support companies, construction companies and sports companies.

Ticket prices are no joke, hop on to Ticketek and check the prices and how big the allocations at that price are. Worth noting that gold $90 tickets, i.e., majority of the lower bowl, are almost entirely pre-sold via memberships.



Has to be pointed out that an undeniable part of staying above 10k for all crowds has been James Ennis. A lot of hype has been courtesy of him, to the extent that the Wildcats are probably already trying to figure out how to get an equal replacement.

There's a corporate brochure floating around online somewhere that presents the Wildcat's pitch... Had a bunch of demographic information from their surveys (they have a 3rd party mob that does a lot of surveys of both the supporter base and non-supporter cross-sections).

Let me see if I can find it.

Nathan, a raw nerve there!


My take on it is pretty simple. Advertising and marketing is paramount. PR is the key and sounds like Perth are doing a fair bit off court. (Nathan confirm?)

Perth are pretty proactive on social media which is the rage this day and age. The AFL clubs do this to perfection. Every day there is a puff piece on something. For example, on Adelaide Now today "Power's Jay Schulz shows sharpshooting skills in Dubai" - and this news how? On Perth Now they have some story about Freo starting training again and a photo of some player with his top off. These puff pieces are every day occurrences with the AFL. On C7 news tonight, I expect they'll have a story talking about some rookie's mum knitting tea cosies for underprivileged orphan kids in some remote African nation we haven't heard of.

We have spoken about how much an NBL clubs costs to run. Perth is a very interesting place to do business. Melbourne is where the big, olde money is in Australia, Sydney is the finance centre of Australia, Brisbane is the glamour capital, and Adelaide is the sub-branch to Melbourne/Sydney. Perth has always been difficult to do business with and quite parochial. To get sponsorship out of a Perth company, just tell them their competitor has chipped in double and they don't like to be outdone. In Adelaide, the State Manager has to put a proposal to their manager in Melbourne and it all gets lots. Therefore, having good corporate support helps fund marketing. In SA, the top 10 local businesses? I think they are Santos, Elders, Hills, Adelaide Brighton, Shahin Enterprises, T & R Pastoral, Scott Group of Companies,
Commercial Motor Vehicle Group, Drake Supermarkets, K & S Corporation. In WA how many more options do sponsorship managers have?

Success is the key too. On court success stirs up interest and people want to watch the games etc.

Ticket Cost is a factor. There would be a break-even point as well with ticket prices. It is seen by many as a luxury item so could be the first to go in a budget squeeze. In WA, how many cashed up bogans are there? It's also linked with sponsors, more sponsors, cheaper prices.

I would be interested to compare the demographics of the crowds of the 8 clubs. How do they differ? Is the Perth crowd just families, or are they corporate boffins doing mine deals at the half time break?

Public transport is too. Good Public Transport can help getting to and from stadiums. Car parking etc all factors.

I think all teams have the capability to fill stadiums, its about creating reasons to fill them.

I visited for a couple of months when I was a kid and thought it was a nice place.
I more meant, other pro sports and entertainment sorry Nathan,
In Auckland we have NZNBL, our domestic rugby comp, Super Rugby, NRL, ANZ Netball Championship and such that the NBL has to compete with along with the festivals, concerts etc.

^
This whole nothing ever happens in Perth meme always gets stretched way too far. It's a city closing on 2m people with a metric tonne of beaches.

Yes, there are other things to do.

what else is there to do in Perth?

are they any good at anything else?

^ What are its public transport links like?

Sexy girls? We have the sort of cheerleaders that wouldn't raise the indignation of a Southern Baptist temperance union matron. Unsexiest cheerleaders in Australia, possibly the world.

Well, that's probably unfair. They are exactly what it says on the tin - dancers, not cheerleaders.

The location factor shouldn't be discounted either; if you plopped Perth Arena wholesale on top of where Challenge is now, we would not be averaging 10k+

It's the big double-banners hanging on the Wellington St and St George's Tce lamp-posts =D Beautiful, inspiring sight. As someone on OzHoops pointed out though, helps that Perth occupies something of a sweet spot for price of advertising vice eyeballs compared to Syd/Melb or the small markets.