
Thoughts on fan resistance to Melbourne United?
Savvy business people, really? Well, if sport was exclusively for profit and didn't rely so much on emotion and patriotism I guess savvy business people would be all over the sporting landscape...
Yes, they need to consider how they will make money and not go under, but nothing is more certain in my opinion where the demise of a sporting organisation is concerned than the following:
Losing passion
Losing games
Losing community perception
Losing culture
If the business model was really savvy it might understand the need to build on what the previous franchise had astablished over decades, not destroy it?
It might include and embrace the Melbourne market by welcoming a rival team to create a state wide sense of sporting passion and launch a revitalised spirit among basketball fans in the state, rather than become insular and devide the fan base with what appears to be a sledge hammer approach.
The real money is in the NBL, not among individual clubs fending for themselves, the big picture is what their business model seems to ignore IMHO...

I am beginning to think that the move to United was a little less planned than what it should have been

The smart thing to do would be to keep the Tiger as the mascot. If they are keeping the Tigers history then surely it wouldn't hurt to keep something.

Just out of curiosity , is there something I'm missing with the Penguin or Phoenix cos I just can't see the link between them or the united brand .
Its possible that maybe management want the "Baller" mascot and come up with 2 other ridiculous options that they know the fans won't vote on. An illusion that the fans are choosing the mascot to ease the situation and getting what they want at the same time. Conspiracy theory maybe ....but it makes more sense than a penguin and Phoenix as their mascot :P

Personally I think they need more Vic NBL teams regardless of the name, there is absolutely no where for men to go
