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Jack Toft

Years ago

2014/15 36ers Sponsors

The Adelaide Oval has been a boon for some North Adelaide restaurants and attendances at the Oval have been massive. SANFL GF had 38,000 people, which is the highest for some time.

While the Dome is a unique site, is it a millstone around the Sixers neck?

Reply #495187 Report this topic

Jack Toft

Years ago

I don't think the Sixers are a unattractive sponsorship option. The problem with SA is that we have gone from a state with a lot of manufacturing capacity to a branch office state. The people making the decision for sponsorship packages for SA are based in the eastern states and would rather invest that money into their own states than SA IMO. The fact the NBL is without a naming rights sponsor (?) doesn't help.

I think it is a matter of targeting the right sponsors and I think there was a comment about lots of smaller sponsors rather than one big one. The AFL has soaked up the FMCG sector of cars. Seems each AFL club has a car sponsor.

Have a look at the major sponsors per team:

Perth - "alcohol think again"
Sydney - 333
NZ - Skycity
Melbourne - CTI
Wollongong - Wollongong Coal
Cairns - CQ University, Skytrans (last season?), McDonalds, tourism places
Townsville - McDonalds

Probably best to chase a mixture of tourism or FMCG

Reply #495149 Report this topic

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2014/15 36ers Sponsors

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