
NBL partners with another sponsor - CHAMPION
There would be a fair amount of upside for the partners. Given the participation rate for basketball in Australia, you would think it's good advertising / endorsement for nbl players to be wearing their product, particularly since their brand would be promoted on tv. Surely they would be expected and willing to pay for this and not just provide the product.
The partners could also take turns as being game day sponsors.
"partnerships" always work best when both sides are winners. It also formally brings in lots of other parties who have a vested interest in getting the nbl to succeed given their brands are associated with it which is a good thing.
Very good initiative to get as many of these partnerships in place as they can imo.
Well done LK and team as this is a good way to establish plenty of relationships with lots of potential upside.

In others news, the application page is up for the GM position of the Brisbane Bullets on Seek.

There's nothing wrong with building relationships with large international corporations that are directly involved with sports. In fact it makes the league look a whole lot stronger to the casual observer.

yeah are they just supplying the sock or is there also a payment involved by Champion. It was announced as a 'partnership' not a sponsorship.
