Hoops

NBL Media

I agree the emojis are annoying, but maybe kids go for that kinda thing.

On the follower/RT ratio, I didn't go miles back on the @AFL account to find highlight videos, but many of their tweets have 2-20 RTs and a lot more favourites than RTs - similar to NBL posts. FWIW, the AFL account has 16x the followers of @NBL.

Doubt they've bought followers though. They are putting in a pretty solid effort on all the hard stuff - regular, polished content, etc.

I'd like to see more emojis from the NBL's Twitter account

AKA, yeah, not sure that tweet stuff needed any sort of penalty.

Nothing wrong with the ol' cardiac Sixers. Everyone loves sensationalism

I found it laughable that prior to the Brisbane Vs Adelaide game the NBL marketing team had a big focus on the theirty snitches tweet from Kicks and the ensuing back and forth with Joey and Randle yet they fined Kicks and Joey at the time for conduct unbecoming. How do you fine someone for a behavior and then highlight that behavior to draw interest into a contest??

With Adnam, what if rather than seeing him as "must be friends with the NBL social media guy", you looked at it as the league showing young fans that you don't need to be a 6'6" guy to be in a league? Bogues and Boykins were discussed often during their NBA careers.

Realistically, they have to pick a few players to build profiles. The more distinct, the better. The guy with the fro. The short guy. The big dunker. Remember their fascination last year with the guy with goggles. The guy who was in a car crash. The mystery brain disease. The guy who hated the points cap, came back to the league and would be re-rated to a 1 if the cap was still around...

AFL Media do the exact same thing - AFL.com.au moved to this strategy a couple of years ago, it's not a bad media tactic really. We're getting a little over sensitive about it, there is theatre and theatrics in sports, and nothing wrong with bringing that out. Basketball isn't violent, and the NBL aren't promoting violence. As Isaac said, AFL is far worse and nobody bats an eye.

Give credit for actually putting forward a marketing and media tactic - and one that isn't actually incompetent.

I think the argument about the NBL playing off activities they penalised is more nuanced than this, but you cite violence as a reason for parents to turn to other sports, but then pay respect to the guy that acted somewhat violently in the first place?

They're trying to build rivalries and reasons beyond the standard matchups for people to attend games. I think it comes with the strange territory of sport.

And I'd be surprised if violence was any serious deterrence for junior basketball pathways. NBL fights are rarer and much quieter than anything seen regularly in the AFL.

NBL Social Media is trash. When they're not spruiking games using irrelevant indiscretions of the past, they're dialling up the lame; acting like a Dad trying to be down with the kids, and rehashing the same tired jokes about player names and cliche Americanisms. The volume of output is where it needs to be. The quality is terrible.

I'd also agree that there needs to be some serious thought given to proof reading the articles posted by NBL associated writers.

Round 1 ...

Abercrombie C / Hudson (Weigh, Bose)
Knight (Trueman)
Crawford / Jackson VC (Ubaka, Herbert)
Tough picking the imports but have to include a couple
Your thoughts ???