Hoops

Potential Big Bash TV rights impact on the NBL?

I loved coming home to the late night Friday game replay on ABC this year. Paid the $5 for NBL TV. FTA coverage was good this year.

Channel 10 might be better than sbs for “fluff pieces” promoting teams and league doing school visits etc.

ABC journos/reporters can’t cover events like school fetes or events without major code of conduct/ conflict of interest related paperwork and approval. The problem is they have to be seen to not be biased. Commercial networks seem to be able to plug sponsors’ and advertisers’ businesses with no such scrutiny. So channel 10 could plug a school clinic, but public broadcasters (both abc and sbs) would find it much more difficult.

Source: abc reporter/ newsreader

My 2 cents worth. Sorry it’s long.

Channel 10 were bought out by a big US network. They talked up access to the US network’s reality tv and drama productions. Sport was hardly mentioned.

But if 10 lose BBL, they have nothing for summer sport. In the bad old days they also had no major sports. I think that’s why they tried NBL. Channel 10 were always the poor cousin. Channel 7 were also well behind the Packer behemoth that was channel 9. But channel 7 worked with the VFL/AFL and the rise of the AFL empire helped push 7 up in ratings and share value. Channel 10 got left behind. They had V8s (I don’t know if they still do and don’t care either) but V8s will probably lose interest now you can’t buy or dream of buying an “Aussie” Falcodore.

Channel 10 tried to compete in news by getting a clear run in an earlier time slot, and even poached George Donician (sp?) from sbs, but I’m not sure it ever really worked for ratings/ad revenue. Would they want to poach the NBL from sbs? I think the sbs timeslots should work for getting kids and families interested (not much competition and after kids play their weekend sport) but kids and families now are so entwined in Netflix and live streaming that a lot of them don’t even bother with fta tv.

New media (social media, Netflix/streaming) will/has change/d the landscape for how we consume entertainment. Therefore entertainment producers (including sports) need to think ahead of current trends. People used to watch sport as a family on the lounge before sitting down for a meal at the family dinner table. Now kids are in their rooms on social media and a lot of them eat there away from family too. In the UK, only about 30% of households even have a family dining table. Will Aus follow this trend? Therefore the NBL really need to market the product to kids/teens and their parents in different ways. Selling a sports product and growing it will get harder, not easier. I think the NBL app, Fox and fta mix is LK’s way of trying to do a difficult job. It’s probably best to have this diversified strategy, but how will they know which parts of this strategy are working?

More free to air coverage than we had under the channel 10 deal

They have NO FTA coverage at all.

The NBL now pay for all the coverage of their own League. They have NO FTA coverage at all. The FOX stuff is paid by the NBL.

Get the 30 million that Mal gave Rupie and we have both the NBL and wnbl on the abc or sbs, win win.

Channel 10? No thanks. Any sport that isnt AFL or NRL takes a massive risk by going to Ten. Cant ever trust them again.

I don't think they'd be after a big $ deal just yet, but just a small short term deal that atleast gets them on mainstream FTA to boost their ratings and exposure. Pretty sure the big bash had a huge increase in ratings after going from Fox to Channel 10.

I don't think NBL TV ratings justify main FTA channel exposure or any significant $$$ for the rights yet.

The community channels are being moved to online only in a few months time.

After the way the NBL was treated last time it was on ten I would rather channel 44 picked it up, even if that only exists in Melbourne, Adelaide and Perth.

Some of the reports I've seen/heard on this have said how Fox "badly want in on the Big bash deal because they have no major Australian summer sports apart from the A-League"

*cough* NBL *cough*

Ok so most of us are old enough to remember the top 50 of 1996 well that's 15 odd years ago. Which player would you add to the list. And yes u have to nominate a player to be dropped.

Ok first up
Kobe in and Ice man Gervin out