Hoops

Pathion Fails to Pay, Now Part-Owned by NBL

In what universe does a Big Bash uniform go for $100,000 & they get 300,000 viewers?

"Pathion committing to $550,000 each for Brisbane and Adelaide is completely out of step with what assets can be bought for an equivalent media spend. a Big Bash from to shirt is $100,000 and that gets you 300,000 viewers plus mainstream media coverage. It would take an NBL team about 10 games to get those numbers."

The Big Bash has 1 million viewers per night and $100,000 will get you some nice corporate seats and not much more:

https://www.cricket.com.au/news/cricket-australia-crowd-attendance-television-audience-ratings-tests-bbl-wbbl/2017-03-31

I guess if you make your post sound like you know what you are talking about you will start to believe it yourself.

Pretty cool way to get your money back.

I must say, a third-grader could write a better article than that. Sheesh

How much was it then? (Creek transfer fee)

Yes kr no one knew wtf Oriant did. Apart from Vlahov once holding a phone and it being a company from Hong Kong. I even holidayed in HK during that season (2015?) so looked them up and couldn't find a trace of an office or let alone a business listing. NBL always delivering even in the LK era with these corporate sponsors. Never change NBL, never change.

Not sure where the $100k Creek figure keeps coming from, it was actually substantially more than that.

If the 36ers are one of the teams that lost $550K in sponsorship money from this it probably goes some way to explaining why the club seem to be doing things on the cheap this season. Perhaps also the reasoning behind dying in a ditch over that $100K from Creek's contract.

"They got hosed and are now clawing back equity in a startup that may one day make revenue. From the article LK used his debt with them to force the equity position. He has something on paper , the value of which is highly questionable and debatable but it is something. "

The article states that they'll get what's owed from the equity raising. So even if the equity itself doesn't ever amount to much value they get what's owed to them, which is a good outcome.

Apparently, nobody knows.

I do vaguely recall seeing a mobile phone ad with their logo on it in a game program, so I'd assume they were in that space.

Oriant was another classic one isaac.

I think the inference is that with an inflated asking price, the NBL only attracted a flakey partner. Great for them if it paid, but it didn't quite.

In recent years, I think their plan has been to hold firm at a high price for sponsorship and wear the gaps on the jersey until it comes through.

No the NBL didn't get a good deal.

They got hosed and are now clawing back equity in a startup that may one day make revenue. From the article LK used his debt with them to force the equity position. He has something on paper , the value of which is highly questionable and debatable but it is something.

In the meantime the 36ers and Brisbane are missing $550,000 each to cover costs which had to come from somewhere in cash.

"Pathion committing to $550,000 each for Brisbane and Adelaide is completely out of step with what assets can be bought for an equivalent media spend. a Big Bash from to shirt is $100,000 and that gets you 300,000 viewers plus mainstream media coverage. It would take an NBL team about 10 games to get those numbers. "

So the nbl got a good deal, then? (Assuming they are eventually able to collect what's owed to them)

2 teams not receiving their naming right sponsorship money is hardly trivial or "being negative for the sake of it" ME

Especially for the 36ers who would have been budgeting on receiving said income and not been able to field offers from other suitors if they believed Pathion would complete the transaction.

Oriant was another classic one isaac.

Time for the "Hoops SA Adelaide 36ers" Isaac.

How many questionable naming rights sponsors is that now? Pathion, Firepower, the solar crew that abandoned the 36ers, etc.

The lack of sponsorship interest in the NBL in general is a tell tale sign of how the league is actually being perceived by corporates.

Pathion committing to $550,000 each for Brisbane and Adelaide is completely out of step with what assets can be bought for an equivalent media spend. a Big Bash from to shirt is $100,000 and that gets you 300,000 viewers plus mainstream media coverage. It would take an NBL team about 10 games to get those numbers.

The Channel 9 media deal was all pump

Another team owner set to tip over in the next 6 months as they fire-sale other assets so that they can make pay roll.

At least we know details about thus company, unlike the mysterious Oriant.

It's hard not to get Firepower flashbacks after reading "headed by a man accused of fraud, failed to pay a cent".

DAS HOW WE DO!

Honestly that's pretty awesome

For any 36ers fans looking for stuff to read over the offseason I'll be keeping my blog updated semi-regularly. I'm doing an ongoing series reviewing each player from this year, today's is on Mitch Creek


http://www.36reasons.net/2012/04/player-spotlight-mitch-creek.html