Hoops

New First Ever commercial

I love what LK has done but he has clearly hit a roadblock re: finding external advertising.

The anti LK brigade. There's always going to be haters

Whose ass did the 2020 thing come from?

I only watch in HD so Fox is what I'm tuned into so don't watch on 9Go! - what are the ads like on FTA?

You can already see them.

Usually what happens is you partner with an agency who will fill advertising slots for you. Recent newly launched sports channel examples in this country were the new beIN Sports and Optus Sport channels - beIN had varied advertising from day one when launched on Foxtel over three channels whereas Optus would loop their own internal ads plus Samsung who had partnered with them.

Night and day difference as beIN had a close association with M&P Silva, The Agency et al. whereas Optus had no idea and thought sponsors would come to them. Not to mention their streaming issues which were exposed during the World Cup. NBL/LK is looking like the latter unfortunately - external advertisers aren't interested in ad slots during NBL coverage and apart from contra'ing or allocating ads to their league sponsors they can't fill commercial breaks.

Uh oh indeed. That's when we will all have perfect hindsight to know what all the mistakes were.

It's not looking good. The sponsor money has either totally or partially been used to pay for the advertising to keep the slots bought from Fox afloat, so no funds left for any type of surplus or distribution to clubs. Or the advertising perhaps isn't even covering costs. They are at a point now where they need more general advertising but it's not happening, and next season is 2019-20... 2020 uh oh!

The NBL broadcasts only have three or four sponsors. Ads are going to be played a lot. The only thing that will change that is other advertisers getting on board.

But nobody from that demographic can afford their prices!

Will not be long before First Ever becomes the Last Ever

Lol at LK calling other supplier “leeches” back when this venture was announced. First Ever is worse!

Economics 101: price low to build up a captive market, and then increase prices while keeping that market OR price high to capture a niche market.

At this stage they have no market, the product isn’t rare or desirable enough to demand high prices, and they’re showing their greed to make money quickly.


I would have expected Larry’s son to have done a smarter job with promoting and selling this product line. smh

Have you seen their pricing? They aren’t selling anything regardless of how good their ads get.

Made on the cheap.

I didn't think the first ad was so terrible, just the retarded bipolar orgasm vocalization that ran every four seconds.

Didn't think of that, maybe it does create a stereotype that basketball is not for white people.

gone to the AFL?

It seems like there are no white models anymore.

At least it breaks the stereotype of only showing white models.

Or is it starting a new one - that the only ones who will buy this stuff are non-whites?

Agree, it does appear hastily created.

At least they've accepted that the first offering was utter bullocks. Be thankful you no longer have to listen to a baby goat screaming to be put down.

It feels like a hastily filmed replacement.

Basketball SA competitions manager Paul Arnott said the league would only look into the matter if Borrego was not cleared to play by the Thunderbirds and therefore was not “ready to play”, as required by the by-law.

“Any player who meets the wording of the by-law has, by definition, done enough to make have that game count towards qualification ... and it’s not for us to speculate why a player is not subbed into the game,” Arnott said