Hoops

Adelaide Lightning - financial woes

It was 3 or 4 months ago and I was watching premier league on TV and it was said that St Clair was keen to get the Lightning .
Titanium Stadium and Lightning owners were the same , so they will have to move , now that owners don't want Lightning anymore .

It was years ago and I was keen on Borrego , a very popular South Australian .
Anyways everyone is trying to help Lightning go on , other than putting money in.

How’s this for a few ideas Adelaide Basketball (coming from someone that actually comes to the games with the family) -

Change the Lightning website to reflect the new season. You still have double header games for 2017/18 showing on web site under ticketing.

Offer memberships for kids. Why didn’t this happen this year? Again still showing on website for 2017/18 only. These web site issues are embarrassing!!

Titanium has no atmosphere. Move to the new St Clair venue or similar? Opening Titanium cannot be a cheap option. All the semi successful clubs play in smaller venues (Boomers, Rangers, Fire etc...).

Get WNBL not to schedule Friday night games when you have district div 1 & 2 playing at the same time.

Run clinics at schools like the 36ers do? Show you exist to the general public.

Start charging! The odd free game is a good idea but not every bloody week.

In Perth, people who go for the basketball, end up in a disco instead. Who knows how many people that's turned off from attending.

So let me see if I understand this, from a business perspective. You invest in a product for a reported $500 thousand per year. You then proceed to not market/promote/advertise or celebrate the history of the product and in fact give it away for free! Then wonder why you are not making any revenue from said product, sounds like good business sense to me

In Perth, people who go for the basketball, end up in a disco instead. Who knows how many people that's turned off from attending.

Yeah this is the 4th season in a row that the Lynx have put a very competitive and very entertaining team on the court, and yet the crowds are still poor. (Not quite Adelaide-level bad but still nowhere remotely near where they need to be)
In a city that clearly likes its basketball it is disappointing. And yet the Wildcats seem to do very little about it lately despite having 14k+ basketball fans in their building.
After Dec. 14th the next Cats home game is Jan 11th due to the arena being used for the tennis. There are 3 Lynx home games in that period that they should be promoting as a way for Cats fans to see some live basketball. Especially considering the Lynx are currently on top of the ladder.

WNBL teams really need to be striving for at least 1000 paying customers each home game IMO. Townsville have been doing it for years, and more recently, Melbourne have been smashing it, so it is achievable.

A sensible starting point for next season might be to live more within their means rather than signing 2 of the most expensive players in the league.

We've spoken about this time and time again with NBL teams, but the same can be said with the WNBL. Essentially you know you need $X M/yr to run that team, you do a business plan and work out all the costs, and then work out where the revenue is coming from, attract crowds, attract sponsors etc.

This day and age social media is the key to anything, yet as Isaac notes, there is nothing on Twitter to excite the fans before the game. Most young kids do Snapchat or Instagram. There's a little bit on "the gram" but a team generates excitement through social media, doing those little PR spots on the news, the PR spots on "South Aussie with Cosi" etc.

250 to a game is woeful. At that level the caterers wouldn't open...
A $500,000/season gap is $35,714 per home game. At an average of $20/ticket, that's say 1,790 people. In essence the breakeven for the team is about 2,000 people to a home game.

Winning games brings crowds, but in a business, it is often prudent to survey customers who don't buy your product and the reasons why they don't.

It would be sad to see the Lightning fold or relocate (maybe to Tassie)

Can anyone tell me [without looking it up] when the next Lightning game is?

hopefully kestleman will take over the wnbl.

To align merchandising and marketing etc. women's games can be played before the men's in Shortened season with finals seperate.

Having had a daughter go all the way through the basketball pathways to the highest level over many years it became so apparent that it was dying. The lack of coverage by the media compared to netball and now Cricket, AFLW and Soccer etc has killed it as a sport the next generation want to play. Unless a mother or father played basketball it seemed that was the only introduction to the game a child would have. Non basketball parents want their boys to play AFL/ARL or cricket and the mums want the girls to play netball predominately.
This is what I have experienced with my friends who are non basketball. So I really cant see it ever catching these sports now. A very sad predicament.

Isn't the 36ers and lighting owned by the same person or entity therefore making the owner of the 36ers responsible for the situation.

I thought he was the White Knight, now the WK seeks another WK

Lightning for the MAC money but didn't see anything for it. Interesting.

36ers coach who is he highest paid

Crowds could be better for sure - how do we get more game day ? I like double headers and go often, always found the Lightning people excellent and the games are good. Often not much media coverage yet so many play. If they could only get crowds up - I'm quite happy to pay a relevant entrance fee.

It would be nice if the Adelaide Crows bought them out, Maybe Phillips would sign and play again.

WNBL side Adelaide Lightning's future is in doubt if they can't find an investor to fill a $500,000-a-season hole.

BA is is running the WNBL. They have just cut off the SEABL after begging to be allowed to take it over. Pack of incompetent bastards. Then they have the Boomers and the Opals left. Too many people there that are getting paid way too much to deliver mediocre.

$500K/ year for a womens teams seriously? PLease fold.

It's a pay wall article, can anyone please provide the major points?

Seemed odd to me that a team with no fans was putting one of the league's most expensive rosters on the floor this season. I thought maybe they still had good corporate income streams, but no, I guess they were just being totally irresponsible.

The Forestville Eagles Basketball Club is looking for motivated people to join our 2012/13 Junior and Youth League coaching ranks. Coaching can be a very rewarding experience and the Forestville environment is suitable for coaches of all levels of experience.

For those just starting out, Forestville provides a non-threatening environment in which to learn and develop. Coaches are offered formal coaching accreditation and are given the opportunity to expand their coaching knowledge via participation in coach-oriented skills and clinics with experienced coaches. Coaches are also provided with extensive documentation on basketball skills and drills.

For experienced coaches, Forestville provides the opportunity to share philosophies with a network of coaches, including many with State and NITP experience, and to work with talented and motivated players aspiring to reach the highest level.

Those wishing more information can contact Dave Laurie or Glen Mathieson, with contact details and nomination forms available from the club website

Nominations are required by Friday, July 6th

juniors@forestvilleeagles.asn.au