Hoops

Kestelman continues basketball takeover

People are whinging about uniforms that are actually decent. Name uniform brands in the past 15 years in the NBL who've made better uniforms than First Ever. I'll wait.

We can all laugh about their streetwear range but their basketball uniforms are legit and will continue to improve.

So much for the people six months ago who were insisting LK was going to take his ball and go home at the end of this past season.

I'd say this deal is also about hocking the FE apparel to all levels of basketball in Australia, followed by press releases about how good a job running a business LK junior is.

First Ever Uniforms are made by Mitchell and Ness.

"Just once, and now finally with a superstar like Ben Simmons, it would be great if we can get some Nike Team Australia Boomers jerseys and merchandise."

Olympic uniforms are made by Adidas (or who ever the AOC has as a supplier now, oh dammit it's Asics for Tokyo) and Simmonds is more likely to play there than the World Cup (or lower)

"I wonder if the NBL will look at packaging tv type rights with Boomers/Opals games, even WNBL?

"

They already have the rights to the Boomers vs. USA games.


"you know what this is really about.... FIRST EVER taking over the Boomers & Opals jerseys!"


Why would that even matter and why would you care? Have you taken a good look at the current Boomers and Opals uniforms? Put it this way, if they weren't the official Boomers uniforms I certainly wouldn't own one. First Ever may not be Nike but I don't think anyone can debate that the First Ever NBL jerseys are worse than the Mitchell and Ness ones and they certainly wont be worse than the PEAK ones.

"Just wait for the pay equality demands to start......"

And they absolutely will, with complete disregard for things like economics, logic and common sense.

If people are not happy with the apparel, it effect his brand. Of course he will change it if that's the case.

It actually looks like a long term plan, how refreshing. Re first ever, who cares, I’d prefer something Australian than American.

It actually looks like a long term plan, how refreshing. Re first ever, who cares, I’d prefer something Australian than American.

Nbl1 qld, nbl1 nsw/act, nbl1 sa, nb1 wa next season?

Love or Hate Kestleman, this arrangement makes sense.
Basketball, Boomers, NBL, all need to feed off each other.

Hopefully he fixes the wnbl. All basketball jerseys will eventually become first ever.

So much for the people six months ago who were insisting LK was going to take his ball and go home at the end of this past season.

about time a smart dog got attached to BA to wag it properly

I suspect a lot of this will be that promotional/marketing aspect: LK designing their website, cross-league marketing, cross-league sponsorship.

It makes sense, probably with the marketing team LK is building, this fills up the down time, better utilisation while it then reduces costs for BA/WNBL etc - and the marketing will probably become far more professional.

I'm sure there is added value to NBL sponsors as well out of this.

I wonder if the NBL will look at packaging tv type rights with Boomers/Opals games, even WNBL?

http://www.wnba.com/games/20120921/INDWAS/gameinfo.html#nbaGIlive

well done on the eve of the playoffs