Hoops

Rotating Signs at the DHD

If they were at all distractive to the players, its only the Crocs who were affected by them. The Sixers played a great game.

I actually agree with Liam, and feel sixers management has done something right for once! As for it being distracting, I didn't find it that much of a problem and as the season wears on I'm sure regular attendees will find it to be second nature after a while.

And Isaac seeing that Satisfaction filmclip performed live is an idea i wouldn't oppose at all!!!

Fair comment to make Isaac and Steve.

I am not sure you can sell signage on a 'breaks in play' basis. There are too many variables to quantify the value of signage for any given game if it is changed by this method(eg some games may have more breaks in play then others which means that some games give more value then others). These 'grey areas' can be confusing to sponsors and make it difficult to sell the signage or renew signage contractes in the offseason.

It is much more practical to say to a sponsor that they are locked in for a certain amount of slots each game. For instance, 50 x 30 second time slots every game is valued at $X, and 100 x 30 second slots is worth $2X (geez I am giving out lessons in algebra here!). With this way you can sell the signage at different price points which allows flexabililty in your negotiations with coporates.

There is also the issue of the 'manual' costs of having someone sit their during a game and the risk of 'human error' occuring (what if the signage guy is too busy looking at the cheer girls to concentrate on turning the signs over..hehe).

Everyone is entitled to their opinion, so I am not at all saying what you guys a suggesting does not have merit. Just wanted to put some 'sponsorship' perspective on it.

Just a short comment on the signage.

Coming form a sponsorship background in the AFL, and a basketball background, I was very impressed with the scrolling signage last night. The signs were bright and colouful, and the 'distarcting' manner in which they swapped over brought about immediate attention to them (which from a corporate point of view is exactly what a company would be looking for).

Scrolling signage is used in the AFL at the MCG, Telstra Dome and I think Telstra Stadium (but I am happy for someone to correct me on that), meaning that it is used on some of the biggest sporting stages in Australia. You may argue that 'this is basketball' and we have different needs, however, its all professional sport in my opinion and innovative approaches to raising revenue should be commended.

AFL Clubs are moving towards scrolling signage for the 'impact' reason I have mentioned above, but also because it provides a more comprehensive view of sponsors logos in a certain part of the stadium (eg instead of one perimeter sign that sits dorment on a certain area of the court, you can now have a whole side of the court in a more eye catching display. Even though the total viewing time is less, the 'penetration' these signs can have in the viewers memory and recall can be greater with this method).

I guess all I am trying to say is give them a chance. I think the 36ers admin have had their share of bungles and problems, however, this signage issue is not one of them in my opinion. They are moving with the times to maximise profits (in this revenue stream - ticketing and pricing is a completely seperate issue that I dont know enough to commment on) and add value to the ability of companies to leverage their brands through NBL basketball. This issue is an important one if we are ever going to maintain the profitability of this compettion.

Cheers