Hoops

BASA Sell 36ers?

Yogee, I did mention the cost aspect of it and suggested a deal could be struck with both the football clubs, a kind of "you scratch my back and I'll scratch yours".

Ive mentioned this one before but not in great detail. Too late for this season but something to think about for next season. I think a good place to advertise the Basketball is at the football. The reason being is because a lot of people are in the one place and you are reaching a relevent crowd (action packed spectator sports lovers). My suggestion would be to run an ad on the big screen at AAMI stadium. This should be done on the last home game of both Port and Crows games. The last home game for 2 reasons, its closer to the start of the NBL season and fresh in people's minds and also the ending of the football season leaving people contemplating on what they are going to do for the next 6 months without the excitement of football.

The ad would go something like this -

2 mates are talking to each other and one asks the other what he is doing this afternoon. He replies, going to the foothall, what about you? Oh, I've been invited to a friend's place for a BBQ. The next scene shows the one going to the football, leaving through his front door and down the driveway to the car. He is completely fitted out in his favourite football gear, the car has his football scarf hanging out the back window and streamers attached to the antenna. Then a brief look at his mate at the BBQ with a sausage in one hand and a beer in another looking completely bored out of his brain.

The next scene would be 10 seconds or so of exciting football action, ie goal being kicked, crowds roaring with excitement and flags waving. Then everything is silent and on the screen appears the words "all this is coming to an end in a few weeks, what are you going to do for the next 6 months to replace this excitement?

The next scene will be a 10-15 second action packed scene of the basketball, ie a Farley dunk, Maher shooting a 3 from 2 suburbs away, the crowds jumping up and down cheering and roaring with excitement (really amplify the sound here). The screen goes silent again and the words appear giving details of how to obtain tickets for the basketball, ie telephone number, website address etc. Give details of a special offer for football fans, ie
the club should consider making it attractive for this particular group of people to come to a game, ie the first 5 home games at half price or 2 for 1 upon presentation of your football season ticket.

The advertising costs might be high but a deal could be struck with both the football clubs, ie free ad at each of the football games in exchange for advertising the football club throughout the season at the Dome.

With the number of people going to the football, it only takes a quarter of them to go to just one basketball game to result in a potential 1000 plus extra people at each game.